Chael Sonnen already started with promiting the new season of The Ultimate Fighter where his opposing coach will be Jon Jones.
Former challenger in the middleweight division and obviously future light heavyweight Chael Sonnen decided to use his marketing abilities and promote next season of The Ultimate Fighter, to attract as many people to follow him and Jones.
- "This isn't a four-man
tournament that gets spread over the course of a year. This is a 32-man tournament
that will take place over five and a half weeks and to be aired over 10 of the
most successful ratings FX has ever seen. This is a tournament that is tougher
than the Olympic games, it's tougher than the NFL playoffs, it's tougher than
any tournament in sports and that storyline constantly gets missed. This is no
more reality TV than the NFL playoffs or the Olympics were. It's real and it's
on TV. The bottom line is, this is a tournament. This is a tournament so tough
that great fighters like Josh Koscheck, Gray Maynard, Stephan Bonnar and Chris
Leben couldn't even win it. It's so tough, that world champions Forrest Griffin
and Rashad Evans came through it."